Advertisers Process

The internet has made researching and purchasing products and services easier than ever for consumers. It has also opened up the door for businesses to attract potential new clients for a fraction of the cost of traditional mediums. We have developed a network that allows you to customize and target your online advertising efforts to find the leads you are looking for while doing it at a reasonable cost.

Target Your Audience
Some networks are notorious for producing "phone book" quality leads. Other networks allow you to generate an original lead ? but then they sell that name to every competitor you have - over and over again. At theAdAuthority.com, every lead we generate is unique to your campaign. Through the use of over 20 targeted, financial web sites, we can rotate your custom offer throughout the network until we achieve the targeted response you desire. Because the "lead" is responding to your unique offer, you don't have to start your phone conversation out by explaining who you are and why you are calling. Learn more...

Pricing
Our most popular form of advertising on theAdAuthority.com is on a cost per lead. CPL, simply put, means that you only pay for advertising when someone completes your questionnaire. We do work on a number of different models also, including CPM and CPC. For rates on each, please see contact us.

Can You Pick Your Sites?
No. In order to fulfill our commitments to publishers, we allow them to say who can and cannot run on their sites. As an advertiser paying on a CPL basis, you are not allowed to pick and choose network sites to appear on. All of the sites in the financial network are targeted financial web sites. Coupled with a targeted offer, there should be no need for you to exclude any of our sites. Learn more...

Where Does Your Ad Appear?
Believe it or not ? this is the hardest question for us to answer. In exchange for receiving EXTREMELY discounted advertising rates from our web sites, we have to offer them the flexibility of turning our network ads on and off without any notice. Essentially, our ads will ONLY appear when the web site has not been able to sell their space at a premium price. This form of advertising is commonly referred to as remnant advertising.

Lead Delivery
You have two options of how to receive your leads. The first option is to have your leads delivered on a daily basis via a CSV file - delivered every morning. The second option is you will be supplied a password to login and download your leads to a CSV file from an online database. Learn more...

How Can I Maximize My Leads?
Fresh Creative. You don't necessarily need to change your offer all of the time, but if you can get us new creative every 2-3 weeks, we will be able to maximize your results. If you don't have a full time graphic artist, let us know ? we do.

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